A recurring problem for artists is finding ways to
keep in touch with
collectors. Being able to share
exciting news and keeping them informed
when new pieces become available is a
lot trickier than one would
imagine.
I use many venues but none of them are
without their own quirky drawbacks.
The most obvious means of communicating
should be an email newsletter.
Due to the necessity of using a double opt-in
process to sign up for my
newsletter, I'm sure
there are subscribers who have been lost.
But I'm
sure you will agree it is an essential
nuisance that prevents email
addresses from
being added to the list
without the owner's permission.
And then once an email is sent to the subscribers,
how many of them
actually receive the email?
Providers like AOL consistently mark
newsletters
to genuine subscribers as spam.
If users employ a local
email client like Outlook
or Thunderbird to get their mail, in
many
of those instances they never see messages that
are filtered by
Gmail, etc
unless they log into
their online email access and
check the spam folder
there.
Facebook fan pages are becoming more
hit and miss everyday. Although I
have close to
700 fans there (yes, 700!) most of my posts are
seen by
only a fraction of that number.
Unless a fan comments or shares or hits
the
Get Notification button,
Cobblestone Creations may never show
in
their news feeds. I do participate in
many groups on facebook and
try
to post in them as well.
And then there is blogging, which unfortunately
is not the avenue it
once was. I do provide an
option for you to receive my blog
posts by
email as well.
So, I will be exploring new ways of
communication as I become aware of them.
If there is a better way for me to keep in touch
with you, please let me know.
I have added to both my blog and website
home page the date of the last
newsletter mailing.
If you are a subscriber and didn't get the email,
please check your junk/spam folders.
